Custom Research
Through our Custom Research sector, we provide clients with information services for their operational and strategic marketing decisions.
These include tests and surveys on product and pricing policy, brand management, communication, distribution and customer loyalty.
Our Custom Research business helps branded goods manufacturers, service providers and the advertising industry to test the likely efficiency of their product, pricing and communication policies.
The business information services we provide are designed to support all aspects of the marketing decision-making process for industry, service providers and retailers:
GfK Brochures