USA: GfK Custom Research North America adds Thomas Hartley as Vice President for Customer Loyality

New York, NY, July 7, 2009 – GfK Custom Research North America announced today that Thomas Hartley is joining the company as Vice President of GfK Customer Loyalty. He will lead major customer loyalty and employee engagement programs that help clients identify opportunities to improve customer satisfaction and loyalty.

Hartley comes to GfK with a wealth of experience in business development and client service with a focus on customer and employee loyalty. Previously, he worked for Morpace Incorporated as vice president for their New York office. There, Mr. Hartley was responsible for customer loyalty and employee engagement projects which included strategic planning, research and analysis, and training/action planning.

Prior to Morpace, Mr. Hartley worked for The Gallup Organization as a senior consultant where he led customer and employee engagement programs for companies in the banking, retail, telecommunications, pharmaceutical, luxury and medical imaging industries.

Also, Mr. Hartley spent 5 years as an assistant professor of political science and senior research director for the Center for Survey Research at the University of Connecticut.

"GfK Custom Research North America is pleased to welcome Tom to our team,” says Don Simons, Managing Director of GfK Customer Loyalty. "Tom has the expertise needed in customer loyalty, advocacy and retention to help strengthen our business for further growth and its value proposition to clients.”

Mr. Hartley will be based in GfK’s Chelsea Market office in New York.

For more information contact

Deanna Decker
Padilla Speer Beardsley
212-752-8338
ddecker@psbpr.com

Amanda Sham
Padilla Speer Beardsley
212-752-8338
asham@psbpr.com

Kellie Radford
GfK Custom Research
North America
212-240-5300
info@gfkamerica.com

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