Our newsletters will inform you about the latest and important news from the world of GfK market research.
GFK_NL_CEEMEA_0510.pdf (pdf, 282KB)
"Our financial marketing research experts have gathered together examples of market research programmes and results from continuing research which help to drive business forward. As usual, we have collected a number of interesting articles from across the region..."
GfK-Eurisko_Cinqueminuti_19_en (pdf, 173KB)
"...The motor industry faces a paradoxical situation. Our surveys tell us that a car is as desirable as ever, if not more so..."
Europanel-Consumer_Index-CEE Q1-2009
(pdf, 1 MB)
"... Total Europe – Shopping Behaviour
Trade Channel and Category Trends: Bosnia, Bulgaria, Coatia, Czech Republic, Hungary, Poland, Romania, Russia, Serbia, Slovakia, Ukraine, Definitions, Sources and methodology ... "
Europanel-Consumer_Index-Big_Six_q12009
(pdf, 716KB)
"...Overall trends were adversely affected by a later Easter in 2009.
Surprisingly, the first months of 2009 have marked a slowdown in Discounters’ growth, especially Lidl whose market share only increased by 0.1pt in value (versus +0.3pt in 2008)..."
Europanel-Consumer_Index-USA_q12009
(pdf, 1.02MB)
"... Grocers hold around 58% share of the total FMCG market in U.S. as they are well positioned to maintain the lion’s share of the market due to space allowances and aggressive cost promotions.
Moderate gas prices and shifting shopping strategies prompted Q1 2009 sales to increase across all channels except Mass versus prior year..."
Read this Newsletter on www.gfknop.com ››
"...In this issue of GfK Roper Pulse Snapshot, the regular newsletter from GfK Roper Consulting, we take a trip back in time to see what lessons can be learnt from Roper data gathered during past recessions..."