Online Research
No other medium has been subject to quite the same sort of worldwide dynamic development at such as speed as the Internet.
At a very early stage, GfK Egypt identified not only the general importance of the Internet market but also the attraction of the Internet as a tool for carrying out surveys (online interviews or CAWI - Computer Assisted Web Interviewing ››), and went on to realize the possibilities and develop them further.
Nowadays, the online methods are, alongside face-to-face and telephone interviewing, an additional and self-evident form of survey instrument which can be used in various ways in terms of both the research topics and target respondents.
Up-to-date know how and many years of experience also enable us to offer the forward-looking possibilities of online research in all its forms at a high standard of quality for the benefit of our clients.
On-line research is used at GfK Egypt in all market sectors for a wide variety of subjects and target groups:
- Ad hoc and target group studies Online:
Client-specific problems and questions can often be solved and answered in an optimal way with online projects. - Psychologic Market Research Online ››
- Website Usability Measures:
The aim is to evaluate websites, in order to increase their success and minimize costs. - Pop up Tests for Websites:
Collect information about the structure, surfing motive, acceptance and specific aspects of the visitors to a website.
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