Omnibus
Omnibus or multi-topic surveys – the cost-effective way to carry out representative market research in the fastest possible time.
Decisive advantages of the Omnibus system include
- Cost sharing – clients from a wide range of sectors insert their questions in a communal study and, by so doing, share the fixed costs
- Result – based on a large sample, extremely reliable, in ad hoc quality, exclusive and very reasonably priced
- Respondents – are newly selected for each Omnibus (no panel effect)
GfK Egypt is able to offer the following Omnibus models
Services included in the Omnibus
- development of the questionnaire
- programming of the questionnaire
- carrying out the fieldwork
- compilation of the code plans for open questions
- coding of the open questions
- presentation and delivery of the results as a volume of tables evaluated according to demographic characteristics
- cross and part-group evaluations if required
- delivery of the results in data carrier format if required
Additional services, such as charts, Management Reports or presentations can be requested at any time.
Omnibus
n = 1.000 men and women aged over 15 years representative for Egypt, personal interviews, carried out every month, larger samples possible any time at request.
CATI-Bus
n = 500 men and women over the age of 15 years representative for Egypt, telephone interviews – CATI, carried out weekly (pre-registration required); larger samples possible any time at request.
Advantages
- The overall co-ordination is governed centrally – so you only have one contact partner
- Evaluation of the data is carried out centrally – standardised processing of the data for all countries
- Continually being carried out (partner institutes at least 1x/month Omnibus – exact dates on request)
