Marketing teaches us that brands are created in the mind of the consumer. The control of the brand and the influencing of the consumer then follow as a result of the implementation of the whole marketing mix. The quality, as such, has its root at the heart of the brand. A differentiation must be made between products and services in the assessment and the measurement of quality. In the retail business and sales, as well as in the whole of the service industry.
Product quality in sales and the retail business means brand quality in the sectors:
Quality control during the production of goods is standard practice. But what about the services you offer? Mystery Shopping offers you a means of measuring the quality of the services from your company so you can then adjust your performance in a positive way. Mystery Shopping transforms data into targeted measures!
The areas in which Mystery Shopping can be used are broad ranging. In addition to the classical retail business sector, GfK carries out mystery shopping activities in the banking, automotive, FMCG and retail sectors as well as in telecommunications.
GfK offers you Mystery Shopping reports within 72 hours, Online. Depending on the nature of the project, our advanced software enables our shoppers to enter the data immediately after shopping. The data is then proof-checked, validated and made available to you within 72 hours after each single shop.
Conducting advanced Mystery Shopping for world-class clients in various business sectors, GfK is one of the leading Mystery Shopping suppliers in Egypt. The requirements set of interviewers and mystery shoppers and their qualifications are wide ranging and different. Interviews must have the gift of being able to induce respondents to undertake interviews and must be good at listening and asking questions. Mystery Shoppers receive clear briefings and evaluate both the businesses and their service personnel according to exactly predefined criteria. The evaluation is carried out according to objective standards.
At GfK Egypt we have had many years of experience in the Mystery Shopping sector with universal and direct banks, real estate companies, property financing and many other service sectors (telecommunication, automotive, FMCG, etc.) – and we want to tell you what works and what doesn’t. The team from GfK Egypt will provide support for you in the planning, execution and analysis of a mystery shopping study. We supply the following services for your benefit: