CAPI
Computer Assisted Personal Interviewing
- Distribution across Egypt
- Experienced interviewers equipped with laptop computers
- In-Home interviews, local tests, studio tests
- The questionnaire is implemented using laptop with direct input of the responses
- Regular transfer of the data
- Accurate checking of sample and quotas
- Current field status is always available
Advantages of computer assisted interviewing techniques
- Reliable and complete data input
- Automatic adoption of responses or brands from earlier questions
- Automatic filtering
- Avoidance of positioning effects by standardized rotation and randomization of items
- Automatic plausibility checks
- Full concentration of the interviewer on the important contents of questions and answers
- Possibility of the respondent to complete the questionnaire themselves – guarantee of anonymity
- Efficient monitoring and control possible – automatic control of sample and quotas
- Direct recording of data from the interview – no need for later data entry – avoids an additional source of errors
- Data is available immediately
- Possibility of integrating logos/pictures/commercials.
